Let's not forget that the original "story" put out by Wilson and the press was that the "leaker" was shopping the story around and had CALLED and TOLD no less than six reporters.
All of this stuff is coming out even as Terry Moran, the snotty kid of the newsroom, and David Gregory are competing to be Most Obnoxious. It doesn't help that McClellan is a wimp, and looks like the chubby kid who starts to sweat when dragged down to the principal's office.
The press already seem to be shifting to this "You said if anyone was involved" thing--paraphrasing McClellan, Bush and Rove and accusing THEM of "Clinton-like nuancing"--as if they can embarass Rove out of the Administration. I think they realize they have little time to bring this to a boil before the rest of the country tells them to shut up and move on.