[Sandreckoner]

"I think Toyota has a point. If I see another "its"/"it's" misuse, I will scream."

Then you need to relax. I have nearly a decade of post-graduate work under my belt and I just made the its/it's mistake earlier today. I know the difference. It's a mistake. People make them.

And, no, that does not make the mistaken person illiterate.

[paulat]

I'm talking about the nultitude of "mistakes."

And they're not "mistakes" because they are everywhere and constant.

Have you tried to hire someone lately to fill in data on a database? I have. The level of literacy is appalling.