You'd think that the NBA and MSM would promote the Spurs, since they're such good guys and team players that they'd win some fans (and therefore RATINGS) from the people who have given up on professional sports because of the criminal and egotistical element.
But it seems they'd rather sit and whine about the "small market" and not do anything about it.
And just run cute commercials with Phil Jackson.
Promote the Spurs? Most of them are FOREIGNERS! :-)