Interesting blurb from Michelle Malkin:
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A damsel must be white. This requirement is nonnegotiable. It helps if her frame is of dimensions that breathless cable television reporters can credibly describe as "petite," and it also helps if she's the kind of woman who wouldn't really mind being called "petite," a woman with a good deal of princess in her personality. She must be attractive -- also nonnegotiable. Her economic status should be middle class or higher, but an exception can be made in the case of wartime (see: [Jessica] Lynch).
There is a factor that excceds these. It's not so much white but blonde. With photos made readily available, probably several, so Fox/CNN, etc. can flash them.
If not blond, for notoriety need possible political connection (Chandra Levy) or very bizarre circumstances and perp available for video replays (Laci and Scott Peterson).
That was in 1967. It is considerably more true now.