[expatpat]

Well, I'm quite impressed, but also surprised and puzzled because your comments indicated to me a naivity about pricing that seemed to go with little business experience.
I ran a $25M business where decisions on product differentiation and pricing were very important. It seems to me that we should both know how business operates.

[Mad Dawgg]

"Well, I'm quite impressed, but also surprised and puzzled because your comments indicated to me a naivity about pricing that seemed to go with little business experience. I ran a $25M business where decisions on product differentiation and pricing were very important. It seems to me that we should both know how business operates."

And you are trying to convince me that when a price advantage of 8-30% (Based on numbers thrown about on this thread.) is up for grabs that Wal-Mart's competitors would not seek to use it?

Please explain.

[Your Nightmare]

I ran a $25M business where decisions on product differentiation and pricing were very important. It seems to me that we should both know how business operates.

Why would you want to differentiate your product from your competitors? All you have to do is price your product $0.05 less than their's and people will buy it (until they price their's $0.05 less then your's, but then you could price your's $0.05 less than their's, until they price their's...)