The customers won't like it, but will have to lump it; the 'evil NRST' will take a big part of the blame. There was recently a German guy on one of the FR EU-vote threads bitching about the price-jump when the Euro currency switch was used as cover by the beer companies over there. He still drinks beer, though, at the higher price.
So Prices will increase 30% while Corporations will get an increase in profits due to paying less taxes and spending less on compliance and the customers buying habits will not change because the Corps will blame it on the NRST, is this your assertion?