[Brilliant]

Yes, but you're missing my point. No one advertises in a magazine that has no subscribers.

[MarketR]

You're missing my point. Newsweek has hundreds of thousands of subscribers worldwide. The impact of a few subscribers in negligible. They have, however, a finite number of major advertisers where a few thousand phone calls can have a tremendous impact! That is the point.

Loss of advertising dollars = angry board of directors and investors. Angry investors = loss of job by publisher and everyone else responsible. Gotta love a market economy! There are other places, (less controversial)for the advertisers to advertise their products and services. They will leave Newsweek with enough pressure, guaranteed!

[Bonaparte]

Your point is very well taken. But it's far easier to scare off Newsweek's advertisers than to convince Newsweek's overwhelmingly liberal subscribers to stop buying the magazine.

In the wake of CBS' Rathergate, I closed my account with American Express (one of CBS' sponsors). They wrote me and phoned me to find out why.