Also, women want good looks and money to make up for the dorky personalities they have to put up with ("If I'm going to have to settle for a wuss boy, he had better at least be rich and good looking!") Offer her a masculine, self-confident alternative, and all of a sudden the good looks and money aren't so important to her. Hollywood is full of examples of the famous actress marrying her security guard or driver.
If a women feels like she has "settled" for you, you've got one foot in divorce court before you've even started.
Yes, I agree. Just some of the simple things we have mentioned go a long way to making a man appealing, and to keep a woman satisfied in the relationship.
A shame more men don't 'get it.'