[frgoff]

The article would be better headlined as:

Why arrogant, self-important, egotistical men can't get women.

Here's a clue: If you think you're smarter than everone else, you probably aren't.

[Cicero]

There must be a lot of arrogant, self-important, egotistical men who think they're smart, since the book is marketed in their general direction.