You are, of course, correct.
But, he's done far more than I have. People have reached a point of desperation. She is almost certainly very close to death, and all we do is pound away on our keyboards complaining about it. That doesn't help her much, either.
He didn't need to do this to bring attention to the case. Attention is on the case. And everyone is aware that many people oppose what is going on, and oppose it strenuously.
The best spin I can put on it is that it was an act of frustration that wasn't very well thought through.