Lets not purposely be obtuse. Prices will fall as the embedded taxes are removed.
People who don't understand competition think that Businesses will just pccket the difference. That cannot happen as other businesses will cut their prices. Of course we have competition now.. and will in the future.
I think it has been established the employees will pocket most if not all of the payroll taxes. Prices will not fall enough to offset a 30% tax unless some act of law requires employees to take a pay cut.