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Tactic: Poo-Poo Your Opponent's Rhetoric
By Tom Ball
12/20/04

One of the many tactics that have been perfected by the Republicans -- and one that has infuriated a media-less, voiceless left -- is the brazen dismissal of their opponents arguments, accusations, complaints, and rhetoric. It is the first line of defense in every arena. It is the initial slap-down designed to stun and disorient the opponent, while simultaneously framing the rhetoric as some that is best left ignored.

Technique: Claim that the news or accusation is silly, irrelevant and/or unimportant. Stress that this is merely a distraction technique intended to take the focus off the true issue (at this point you state what you want the "true" issue to be. Of course this will be an issue that is to your advantage.). In any event, give as little attention to the adverse information as possible and immediately follow with what is truly important. (i.e. Your opinion.)

One Liner: "That's simply not important."

Setup: Once again the attacks arrive. It could be a personal attack from a particular adversary or it could be a news report or even a rumor. No worries, Whatever it is, it's silly. It's of absolutely no relevance. It's of no importance.

Example one liners:

* "Uh huh. Well, nevertheless, the situation here is… (and then continue as though the other person never said a word)."

* " ." - Totally ignore what they just said.

* "The important thing is…(follow with whatever you think is important)"

Rationale: The most effective tactics are those that

1) are demeaning to the target

2) are distracting from the real issue, and

3) allow the user to appear 'in power'.

This tactic covers all bases and sets the tone for further tactical assaults. It is the napalm before the ground assault.

Summary: Regardless of the message, downplay its significance.

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