Well, I for one sure don't want to turn on the TV at all hours of the day and hear toilet language - regardless of whether my kids are in the room or not. Having said that, it gets to get to be a slippery slope. They are all just words after all. If one word for genitalia is ok to use, why not another? If dick is ok and can be used regularly, why not the c word? Can someone explain the rationale here?
You are behind the times. The corresponding word "a##" is already in use on TV.