There was no way to advertise that element of the film without giving the ending away.
"There was no way to advertise that element of the film without giving the ending away."
Fair enough, but the ads do make it seem like a classic American "under dog prevails" kind of a movie. I will probably never see this movie now, so I won't really be able to judge it.
I will say for the under dog prevails fans, like I've become, you can't beat Dodgeball.
Miramax pulled such a trick with The Crying Game to hype a film in America that did "ho hum" business in England.
"Don't give away the ending!" "What is the secret?" "Have you heard about the Crying Game?"