'Inky' Eds Work Phones to Reach Subscribers Who Quit Over Kerry Backing

Editor and Publisher ^ | January 09, 2005 | E&P Staff

[Former Military Chick]

NEW YORK Last Thursday, top editors and editorial board members at The Philadelphia Inquirer, including Executive Editor Amanda Bennett, began calling a couple of hundred former subscribers in an attempt to woo them back to the paper. Why had they left? In many cases, because The Inquirer had backed John F. Kerry for president in a particularly insistent way.

Bennett told The New York Times, in an article appearing Monday, "If the people I call say, 'Yes, I was mad at your editorial,' then the next thing I say is, 'Would you like to come in and talk about it?'"

The Inquirer ran a pro-Kerry opinion piece every day from Oct. 10 to Election Day.

The calls are based on a list of people who had canceled during the election campaign and had not already been contacted.

-------------------------------------------------------------------------------- E&P Staff

[Fiddlstix]

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