That still doesn't add up to a gay agenda. A simple expanation is that this book was basically detailing what was already going on in society as perceptions on homosexuality changed.
I've never seen this book, so I can only assume that your description of it is correct.
After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's
by Marshall Kirk, Hunter Madsen
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Edition: PaperbackEditorial Reviews
From Publishers Weekly
To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this "a punchy call to arms, Madison Avenue style." Illustrated.
Copyright 1990 Reed Business Information, Inc.This book pioneered the movement's shift toward pragmatism, November 18, 1999
Reviewer: A reader
Although its tone is sometimes too harsh and its generalizations too sweeping, AFTER THE BALL remains a prescient landmark in the American gay rights movement. The book recast the debate about effective tactics among gay activists, and laid the foundation stone for organizations such as GLAAD. The book's logic for gays is compelling, if uncomfortable: either face the unvarnished realities of American bigotry, and attack them aggressively at their psychological roots, or else fail to win a secure place in society. Ever since it made waves inside and outside the gay community, this polemic has been condemned by both the gay left wing and the religious right wing -- so it must be doing something right for the rest of us.
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4 of 6 people found the following review helpful:Love it or loathe it, you won't be indifferent, August 24, 1999
Reviewer: A reader
Since time out of mind, gays have been the hapless victims of the hateful propaganda of a society almost uniformly arrayed against them. This 1989 book suggested ways in which the gay community could (a) organize itself and (b) throw those very propaganda techniques -- lies, if you will -- back in homohaters' faces. In 1999, the gay commmunity is doing just that. Naturally, the religious and political right are enraged. A work of fundamental -- tho' easily missed -- sociohistorical significance.
Was this review helpful to you?(Report this) methods to manipulate public opinion, August 29, 1998
Reviewer: A reader
As a summary of methods to manipulate and control opinion, this book is an example of how to achieve a goal (public opinion modification), without recourse to fact, reason, or fair play. A propagandists dream, it is best summed up in two of its own quotes "Thus propagandistic advertising can depict all opponents of the gay movement as homophobic bigots who are 'not Christian' and the propoganda can further show them as being criticized, hated and shunned}".... "Our effect is achieved without reference to facts, logic or proof.... the person's beliefs can be altered whether he is conscious of the attack or not" (p. 152-153) Answers questions as to how a group of less then 2% of the population, can attain political and media clout completely out of proportion to their size or condition
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