I learned to fly before it was so common. I got lost once over western Tennessee during some high winds and found out why a lot of old buildings have the name of the town on their roofs. Thank God for that and ADF. Unfortunately TVA transmission lines play hell with ADF.
You can thank Will Rogers for that. He wrote an article sometime in the early 30's asking towns to paint their names on water towers and roof tops so pilots could find out where they were. He offered to buy the paint for all those that would, but was inundated with requests for paint money so he had to back off the offer.