I'm sure they'll market him to all the teeny-boppers for lots of money.
But his voice is too good to waste on some of those inferior pop songs. Hopefully, someone who is REALLY concerned about his talent will guide him into other quality stuff. He shined with those traditional Christmas songs. He would also with jazz, I think. And Stephen Sondheim songs, Rogers/Hammerstein, etc.
I believe Aiken and Rod Stewart have the same producer. Stewart has said about his "American Songbook" collection that he is only now singing the songs he always wanted to, because he had a career to maintain. Perhaps the same approach is being taken with Clay. This kid will have great career longevity, if he doesn't decide to dump the whole thing and go back to teaching!