Actually, it means that the consumers didn't have the money they SHOULD have had in the first place to buy a decent product.
WallyWorld prospers because of two underlying phenomonena: the power of advertising (you GOTTA have THIS!) and the erosion of disposable income over the last 25 years.
One could add a third--Greenspan's recent conversion to 'credit is great, pump up the presses' philosophy.
Really? This I've got to see.