As I understand it from a weekend host on 850 KOA Denver, Pete Coors'brewing company associated with alcohol, Coors Brewing sponsoring Gay Pride marches around the country and in Canada, and his wanting to lower the drinking age to 18 played a small part in his loss. It basically turned off the morality vote.
I think that is a big GOP disadvantage - Republicans must be germ free on all issues while the Demorats frolic. Many Christian denominations frown on all alcoholic beverages, so no brewer is going to get the activist Evangelical votes. The Evangelicals may drink as much or even more than the rest of us, but they will not vote in a brewer, especially one who sponsors lustful ads and gay hedonism. And I have to agree with them on that. We can do better than that.