[Hoof Hearted]

I was program director at KSJO from 1975-1980, and the news of the change was sad though not unexpected. The culture has changed radically, and the cookie-cutter sameness of corporate radio hasn't helped, but no radio format can survive in todays market when it hasn't updated it's playlist since the late '70's. Do you really want to hear Freebird or Stairway To Heaven every day? It is sad to watch the end of an era, but it's really the right time.

[WestVirginiaRebel]

This is why satellite radio was invented. It may be the one thing that saves rock'n'roll from airwave oblivion.

[rodguy911]

I don't know how they did it but our number one arbitron station in the Keys got away with playing less than 300 different songs per week.

[RFT1]

With KFOX serveing the Classic rock market, and KCNL serving alternative in San Jose, its no surprise KSJO eventually became the odd man out.

[Dont Mention the War]

I was program director at KSJO from 1975-1980, and the news of the change was sad though not unexpected. The culture has changed radically, and the cookie-cutter sameness of corporate radio hasn't helped, but no radio format can survive in todays market when it hasn't updated it's playlist since the late '70's. Do you really want to hear Freebird or Stairway To Heaven every day? It is sad to watch the end of an era, but it's really the right time.

It doesn't help that what qualifies today as "rock music" is stuff that few people over 25 would call "rock." Sure, styles changed over the decades, but for the most part, "rock" had an inherent heart and soul that reached everyone. I could easily listen to my parents' 60s and 70s rock, and they liked a lot of my 80s rock (and even pop, to be honest). But around the early to mid 1990s, that soul disppeared. (I blame the Attack of the Nirvana Clones.) Almost all "rock" became exactly the same repetitive crap over and over, and neither I nor my parents could listen to it.

And, as sales have shown, neither can many of today's teenagers. There are studies out there showing that today's teenagers are much more interested in "classic" rock than we were at their age. Why? Because so many of them hate current new music as much as we do. It's not that styles have changed, it's that today's styles are so repetitive that it makes them numb.

[quietolong]

>>> Freebird or Stairway To Heaven every day? <<<<

Well Ya along with Hank, Buck and some Eagles

I knew it was all over out there when the old KFAT changed.
What was that 83? It was all downhill after that.

[My Favorite Headache]

Auditorium testing is the death of rock radio. Period. When you are forced to hearing the same 5 Rush songs,5 Boston songs,and 7 Van Halen songs....over and over with no originality or surprise to the playlist...whatelse do you expect?