Posted on 10/29/2004 5:35:07 PM PDT by LouAvul
SAN JOSE, Calif. (AP) - The city's oldest rock station has started programming in Spanish, a move industry officials say was prompted by the growing influence of the area's Hispanic population and the graying of the rock market.
The last complete English song to play on KSJO-FM (92.3), which started as a rock station in 1968, was Wall of Voodoo's "Mexican Radio" Thursday night.
Instead of hard rock staples such as Metallica and AC/DC, the station now plays "La Preciosa," an oldies hit format featuring hits by Vicente Fernandez, Los Bukis and Juan Gabriel.
Also featured is morning host Alex Lucas, a fan favorite in Monterey, Salinas and 14 other Clear Channel markets.
"The fastest part of the market is Latin," said Clear Channel Communications Regional Vice President Ed Krampf. "And rock is having trouble. Young white kids are listening to hip-hop, and the other young segment is Hispanic. ... Sometimes you just have to move on."
(Excerpt) Read more at modbee.com ...
Ah grasshopper, it doesn't matter who has the purchasing power. It only matters who the advertisers believe have the purchasing power.
LOL-ROFL !!!!!! Ya, living in SJ at the time was a blast.
Damn... Yet another great FM station, gone to that big'ol boom box in the sky,(sigh....)
Thanks for the info.
they started back up over near Santa Cruz, going strong on the net.
You have lots of purchasing power when you split a mortgage payment 20 ways.
I remember KFAT’s last night still.
I still have a sticker on my guitar case. Think of it every time I see it
Got a link for it.
Is the one VW dealer still running ads on it;)
It's a shame that KSJO had to go but I was getting tired of the same ol routine anyways. 107.7 The Bone is so much better! Everything on 107 is better, even Lamont and Tonelli are better on the Bone. Sometimes i don't get them in the office while i'm working but what's so cool is that I can stream them from their website. (www.1077thebone.com)
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