I think it's clear he's talking about the Balkans. It's a case where Kerry's general principles led to a specific application, but I think he can wiggle out of this one because it seems he is talking only about the Balkans. We can extrapolate his general principles from his behavior on Vietnam, Nicaragua, Desert Storm and the Balkans, but this quote doesn't appear to me to be a smoking gun unless you ignore its context.
It's a pattern, not isolated.
I agree, but it still makes good fodder for ads since it's hard to explain; just like global test.