I'm wondering if his distributor, Lionsgate, put the kabash on it - when he first mentioned a cable broadcast about two weeks ago, the word from Lionsgate (via MooreWatch) was that THEY controlled the cable rights (which would include PPV). Maybe SpongeMike Sweatpants did what he always does - shot off his big mouth without realizing didn't have the right to.
Strictly my opinion, of course -- your mileage may vary....
Dang it, now I gotta clean coffee off my monitor. Good one though.