I have been called insane in my day, so feel free. But on substance (what else matters), Bush won all three debates.
Well, Kerry's "I have a plan" worked through the first debate. He repeated it without fail and without backup in the last two. When Bush gave specifics, he opened himself up to attack (the answer could be spun), but at least he came across as in charge. He built up a large collateral of "in charge" while Kerry dug himself a hole with "I have a plan" and no plan to speak of.