Bush got the women when he stood up and answered that young woman on the abortion question. Kerry claimed to be a Catholic and then repudiated the most sacred tenet of the Catholic church. He did that twice (with the stem cell thing too). Kerry didn't remember that Missouri had already repudiated Gay Marriage by a very wide margin. Clearly these people are conservative.
Like Reagan, Pres. Bush knows what he believes, and he won't change to be popular. And a good answer that he'd let history be the judge.
That was also when Kerry said that abortions either cured or prevented AIDS.