W needs to use words like consistent, focused on task, HONEST, core values that do not blow in the wind...
Like that. "Liberal" does not score.
This debate was not about resonating with undecideds, it was about re-invigorating the base. I fully expect overnight polls to say bush lost, but you will see in breakdowns his base thought he won. Last time his base was split between bush winning and it being a tie, while kerry's base was nearly 100% that kerry won. Bush has to rebuild his base first, then go for undecideds in debate 3.