I wonder how well Howard Stern will do in a market where you have to PAY to hear him?
I'm willing to bet that Sirius will lose their ass on him.
Right now, the satellite radio business is all about subscriber numbers. XM is ahead, and Sirius needs to make big moves to grab press and add subscribers. Satellite radio has no where near the audience of broadcast radio - I think XM only crossed 2 million total listeners earlier this year. If a good-sized chunk of Stern listeners follow Stern to Sirius, the investment may be worth it.