The online polls are not going to change the outcome of this election. If an online poll sways an "undecided" voter, that voter is an idiot anyway. Quite honestly, I think anyone who hasn't decided by now, given the vast amount of information available, is either too lazy to do the research, or a moron.
It'll rev up the base, and enthusiasm is infectious.
OR, wants their 15 min. of fame to be in a focus group on national TV