Guess what? I'm in advertising (ad agency) and sales and you got it right, my brother.
We must keep putting pressure on the MSM. Relentess pressure until their rating go to crap.
Pharma sales, obviously. And it's sister. I think the Pres and VP have it right - come up with a simple phrase and repeat the h*** out of it. I see it all the time when I get too complicated in my dialogue with customers....they never remember a word I say.