I wouldn't mind rural, either; however, the logistics of rural when you've got active kids are too car-intensive.
Your neighborhood sounds lovely, but definitely out of our price range :)
You are right about the logistics of rural with children, I only have one, but it seems I spent most of the summer up and down the road to swim lessons, soccer, bible school, etc. But the rural living also allows us to afford those types of things, without me having to go back to fulltime employment.
there are pros and cons to all types of living arrangements - I just find these types of studies to have hidden agenda and take them with a grain of salt. Unfortunately too many folks don't.