That was my first thought when I saw it. Then I thought it could mean anything (They'll say) like "shooting pictures," or, "Hair shooting upward."
Well, that's a question for the Chronicle, no?
Afterall, I don't want to assume anything.
I found two listings for "Long" in Rochester MN, but it's too late to contact tonite, so I'll call on my lunch tomorrow.
Now you need to register to get into the "chronic".
How typical!