Robin Rather has more than 20 years of experience in the high tech field as a senior executive at Mindwave Research, Reality Research, CMP Media (publishers of Information Week and Internet Week), IntelliQuest and International Data Corporation.
Robin also serves as an environmentalist and community activist. She is a Vice President of the Hill Country Conservancy, on the advisory board of Environmental Defense, and Director of Research and Communications for Liveable City. Previously she was elected three times as Chair of the Save our Springs Alliance.
: "We couldn't be more pleased to have Robin working with us," said Valerie Davis, EnviroMedia co-founder and principal. "It's a huge coup for our clients. Research guides everything we do at EnviroMedia - it's the foundation that supports all of our social marketing campaigns. With Robin's expertise, we'll continue to find new and innovative ways to use research to change public behavior about things like renewable energy, littering, smoking, conserving water and cleaning up the air we breathe."
Rather is the former CEO of Mindwave Research, which she founded in 1999. She brings to EnviroMedia more than 20 years of market research experience and is also well known in Austin as a passionate environmentalist and community activist. She is the former chair of Save Our Springs Alliance, vice president of the Hill Country Conservancy and on the advisory board of Environmental Defense. She serves on the executive committee of Envision Central Texas and as the chair of LiveableCity.
As Director of Research for EnviroMedia, Rather will oversee research strategy, focus groups and manage the agency's research vendors. Rather will continue her research consulting business and other environmental advocacy work from her office at EnviroMedia.
Rather and EnviroMedia have both earned national reputations for their innovative research. Rather has been recognized for her use of new research methods, for creating cutting-edge tracking studies and for her dynamic presentation style. EnviroMedia has won several national and state awards for its use of attitude and behavioral marketing for clients like the Texas Department of Transportation's "Don't Mess With Texas" litter-prevention campaign and the Texas Department of Health's tobacco-cessation effort.
"Robin's experience will help us take our research capabilities to an even higher level," said Kevin Tuerff, president of EnviroMedia. "Plus, she understands our clients' needs and believes in what they're trying to accomplish."
"This is a perfect fit for me," said Rather, who sold Mindwave Research to her partners in 2002 to focus on raising her young son. "EnviroMedia shares my passion for research and protecting the environment. I'm excited to apply the research skills I practiced for 20 years in the technology industry to truly meaningful social marketing campaigns.”
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I have definitely put a new face on the term "tree hugger."
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Rather Spoke at Democratic Fundraiser"
Excerpts:
"Rather said yesterday that he hadn't realized beforehand that the event was a fundraiser. "I didn't ask the question, and I should have," he said in an interview. "I take full responsibility for it. I'm responsible and I'm accountable."
"Acknowledging that he didn't want to sound like Al Gore at a Buddhist temple, Rather said: "When I got there, I was very aware that it was a fundraising event. I'm not going to say I had no idea what was going on. . . . If someone wants to fault me for that, I wouldn't blame them."
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Dan .. the hole is about to swallow you ... give it up.