Harken back to the (still-running but totally-refuted) Bush-AWOL non-story. A story which first was made 'credible' by the likes of 'Lumpy Riefenstahl,' AKA Michael Moore, then covered to death by the usual suspects at the NYT, NBC, ABC, CBS, and the rest.
No mention is made, or is not made that 'the story'against Bush is being advanced by partisan elements. No, the media picks them up as though they have merit (despite having already investigated them in 2000).
Now consider that triple-draft-dodger, William the Impeached received scant mainstream press investigation into his military records.
Bottom Line: Big News is in a Death-Spiral, and may not ever fully recover. Its too easy to pick them apart. Their operations will continue to shrink unless they can be subsidized. And the only thing going for them is if they can convince the US body politic to return some of their democrat allies to positions of power.
Free Republic and other sites like it is where this is all taking place. We are laying bare the big lie that supposedly objective media is truly unbiased.