What matters is what he did after his 4 month tour! Why haven't we heard ANYTHING about this?
Don't let Kerry frame the discussion because that's what is happening right now!!
BINGO!
The best that can happen is for all major players, Bush, Cheney, etc. to denounce this ad. The ad is already out, but by W not being directly associated with it, it keeps him clean. But this information does need to be let out.