Remember how The Prez never gave place to "Fake'nhype 9/11"? Well, let Flip Flop and Mop Top stir the pot over this. In so doing, they will provide us with free publicity re: this ad that we could have never paid for.
Really true. According to Rush, they only had about 500K to spend on the ad. That wouldn't have carried them very far at all. Now all the media outlets may end up running it for free as a part of their news reporting.