"No, they truly believe they are going to sway people with their warm/fuzzy crap."
Don't underestimate how successful it could end up being (lucky for us it wasn't shown in the next hour). IMO, the film was BS, but well made and manipulative BS, and it will play well.
It was Hollywood and we're all getting pretty tired of their spin. Where was the part about his senatorial record, for example? Huge chunks of his "career" seem to be missing. Imagine that.