[Cultural Jihad]

So - do you think the massive reaction and email flooding had anything to do with the decision? I would like to think so.....

Even a handful of letters has a tremendous impact, because business knows that for every piece of correspondence they receive there are a thousand who feel as strongly but don't bother to write. They are not in business to alienate customers or assault their sensitivities and sensibilities. Whoopie will just have to lump it, and seek an honest profession.

[TheBattman]

July 14, 2004




Dear M ,

Thank you for contacting us recently about our use of Whoopi Goldberg, specifically regarding
her remarks made at the recent fundraiser at Radio City Music Hall. The manner in which Ms.
Goldberg chose to express her personal beliefs at this event do not reflect the views and values
of Slim·Fast Foods Company.

Slim·Fast selected Whoopi Goldberg as its spokesperson because of her commitment to losing
weight, which we applaud.

We are disappointed by the manner in which Ms. Goldberg chose to express herself and
sincerely regret that her recent remarks offended you. Advertisements featuring Ms. Goldberg
will no longer be on air.

We appreciate you sharing your views with us and we hope you will continue to use Slim·Fast
as your partner in healthy weight management.

Sincerely,

Beverly Shell
Consumer Services Representative