You mean you don't know about "La Raza"? ;)
Bush should focus like a laser on the white working class.
Anything that appeals to the white working class will also appeal to those Hispanics and blacks whom we have any hope of getting.
Actually, 38 percent for Bush among Hispanics is not bad.
I believe Reagan did roughly that well in 1984.
Any number much higher than that would have been unrealistic. In other words, whatever Hispanic support Bush has lost is support that he would have lost anyway.