No doubt, he got a billion $'s worth of free advertising by the media.
And still can only come up with an estimated 22 mil in his favored areas. It will die by Monday, and Bush will still be ahead or tied in the liberal media polls.
There should be some mighty big hangovers by Tuesady after their month long binge of hype.
If you'd told Moore or anyone involved with the film 6 months ago that it would open #1 or make $22 million on the first weekend, they'd all be orgasmic.