"Do you know hwere you are, Winston?" he said.
"I don't know. I can guess. In the Ministry of Love."
"Do you know how long you have been here?"
"I don't know. Days, weeks, months---I think it is months."
"And why do you imagine that we bring people to this place?"
"To make them confess."
"No, that is not the reason Try again."
"To punish them."
"No!" exclaimed O'brien. His voice had changed extraordinarily, and his face had suddenly become both stern and animated. "No! Not merely to extract your confession, nor to punish you. Shall I tell you why we have brought you here? To cure you! To make you sane! Will you understand Winston that no one whom we bring to this place ever leaves our hands uncured? We are not interested in those stupid crimes that you have committed. The Party is not interested in the overt act: the thought is all we care about. We do not merely destroy our enemies; we change them. Do you understand what I mean by that?" (George Orwell. '1984'. Harcourt Brace. 1949.)
"The command of the old despotisms was 'Thou shalt not.' The command of the totalitarians was 'Thou shalt.' Our command is 'Thou art.' (George Orwell. '1984'. Harcourt Brace. 1949.)
For those who simply can't be bothered, try to memorize this line, because you'll be hearing a lot of it in the future:
"Hi! I'm from the government, and I'm here to help you!"