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Ford Upset by Web Ad Showing Decapitation
AP ^
| 04/19/04
| AP
Posted on 04/19/2004 9:17:03 AM PDT by Pikamax
Ford Upset by Web Ad Showing Decapitation
Sun Apr 18, 7:14 PM ET Add Technology - AP to My Yahoo!
DEARBORN, Mich. - Ford Motor Co. is upset by the release of an Internet advertisement that depicts the decapitation of a computer-animated cat by a power moonroof hatch, saying it didn't authorize the clip.
The ad for the Sportka, a hatchback sold in Europe, shows the realistic-looking orange cat climbing on top of the car and poking its head into the open moonroof, The Detroit News reported Sunday. The hatch slides closed, the cat struggles briefly and its headless body slides to the ground.
Ford says the clip was conceived without its approval by ad agency Ogilvy & Mather as part of a "viral marketing" campaign for the Sportka. "Viral marketing," a type of e-mail marketing, is the electronic version of word of mouth, usually inviting recipients to forward an e-mail to others.
"We find this unauthorized ad totally unacceptable and reprehensible and deplore the fact that it has been unofficially issued," Ford spokesman Oscar Suris said.
Ogilvy & Mather Worldwide issued a statement saying it also didn't sanction the commercial, which was leaked onto the Internet on April 1.
"Both companies find this unofficial advertisement totally unacceptable and reprehensible," the statement said. "The action in the video clip was totally computer generated, and we would like to assure you that no animal was harmed in its making."
TOPICS: Business/Economy; Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: advertising; ford; herekittykitty; itautitawapuddytat; meowowwww; pawprintsnomore
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To: F14 Pilot
Come on, It's fake.
21
posted on
04/22/2004 6:53:56 AM PDT
by
Conservomax
(shill: One who poses as a satisfied customer or an enthusiastic gambler to dupe bystanders into part)
To: mhking
I think they're damned funny.
The cat one is especially great because it will piss off cat lovers!
22
posted on
04/22/2004 6:56:15 AM PDT
by
Constitution Day
(FR needs your support... Become a Monthly Donor!)
To: Conservomax
Not when you have a nice cat!
23
posted on
04/22/2004 6:56:52 AM PDT
by
F14 Pilot
(John ''Fedayeen" Kerry - the Mullahs' regime candidate)
To: Constitution Day; archy
...it will piss off cat lovers! I've seen this before, couldn't stop laughing!
But it's still no match for my cat!!!
24
posted on
04/22/2004 7:36:44 AM PDT
by
hookman
To: Pikamax
All three of them are hillarious....
25
posted on
04/22/2004 8:09:27 AM PDT
by
Blue Scourge
(Off I go into the Wild Blue Yonder...)
To: mhking
sick as hell, but also funny as hell.
26
posted on
04/22/2004 8:35:33 AM PDT
by
King Prout
(poets and philosophers should NEVER pretend to Engineering... especially SOCIAL Engineering!)
To: hookman
LOL!
27
posted on
04/22/2004 8:36:10 AM PDT
by
cyborg
(The 9-11 commission members have penis envy.)
To: Conservomax
I saw it...It doesn't look fake to me.
It's animal cruelty.
28
posted on
04/22/2004 9:49:27 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: Constitution Day
"piss-off cat lovers?"
And what if those cat lovers are freepers?
29
posted on
04/22/2004 9:52:30 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: nuconvert
Then I would humbly submit that said Freepers are far too sensitive.
There's no way that that is an ACTUAL decapitation.
30
posted on
04/22/2004 9:54:44 AM PDT
by
Constitution Day
(FR needs your support... Become a Monthly Donor!)
To: Admin Moderator
What if someone decides to make a "funny" ad with a little kid's head in there?
Would that be amusing too? Would FR allow links to that?
31
posted on
04/22/2004 9:56:03 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: Constitution Day
I would agree far too many people lack a sense of humor ... and take these things w-a-a-a-a-a-a-ay too seriously.
32
posted on
04/22/2004 9:58:19 AM PDT
by
mgc1122
To: nuconvert
33
posted on
04/22/2004 9:59:34 AM PDT
by
Constitution Day
(FR needs your support... Become a Monthly Donor!)
To: mgc1122
Thank you.
34
posted on
04/22/2004 10:00:29 AM PDT
by
Constitution Day
(FR needs your support... Become a Monthly Donor!)
To: Constitution Day
No...it's not decapitation.....it's a cat, that at very least, is subjected to cruelty by having it's neck trapped in the roof. That's at the VERY LEAST! Does it look like the cat is enjoying that part???? I think the cat is unconscious when it falls off the car. And who knows if it survived?
35
posted on
04/22/2004 10:03:19 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: nuconvert
That's why they have nine lives.
Have a good one! ;)
36
posted on
04/22/2004 10:04:26 AM PDT
by
Constitution Day
(FR needs your support... Become a Monthly Donor!)
To: Constitution Day
I see.........so not enjoying seeing an animal trapped and struggling to get free bothers you?
37
posted on
04/22/2004 10:06:00 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: nuconvert
Get over yourself. It was done with computers.
38
posted on
04/22/2004 10:06:38 AM PDT
by
Petronski
(I'm not always cranky.)
To: Constitution Day
How Christian of you...........
39
posted on
04/22/2004 10:06:42 AM PDT
by
nuconvert
("America will never be intimidated by thugs and assassins." ...( Azadi baraye Iran)
To: Petronski
Undoubtedly.
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