FROM MIRRIAM-WEBSTER:
Main Entry: fig·u·ra·tive
Function: adjective
1 a : representing by a figure or resemblance : EMBLEMATIC b : of or relating to representation of form or figure in art (figurative sculpture)
2 a : expressing one thing in terms normally denoting another with which it may be regarded as analogous : METAPHORICAL (figurative language) b : characterized by figures of speech (a figurative description)
So, in the context of the ad, exactly what was, "We should put this S.O.B. up against a wall and say, 'This is one of our bad days,' and pull the trigger," representing emblematically or metaphorically?
I think graf008 must have been a Parsing Intern in the clintoxic white house.