I was working in Santiago Chile last week and my driver (chauffer)who is very involved in his church said he had not seen the Passion of Christ, but showed me a bootleg copy of the movie and was going to watch it over the weekend with some nuns from his church
I thought it ironic they were going to watch a stolen copy of a movie about Christ
I am certain this type of thing is going on all around the region (and probably in the US) and it is deflating the actual number of moviegoers.