Everything he has done has been on his "principles". Bush will win on those qualities NOT on pandering to 20% of a "base' that has been non-existent since 1992.
How can the biggest Farm Subsidy in the history of the world, excepting for the moment the USSR, be reconciled with one of the largest tax cuts (remember the farm bill was pre- 9/11)?
How can a strong domestic security policy, that accepts the possibility of limiting personal liberties and privacy, be reconciled with an open borders policy (don't forget the order that allows Mexican semi-trucks on US highways)?
This is unprincipled leadership.