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To: Robson
I've worked in radio for 30 years, much of it for major syndicated program producers, and currently write an internationally-syndicated show prep service, so I know a bit about this business, and this is the screwiest business model I've ever seen. The backers can't possibly expect this to return a profit. It has to be a loss leader so they can promote their politics without having to obey campaign finance laws. People who have a viable, quality product in syndicated radio (like Rush, Hannity, or, ahem - me), do not have to buy stations to get it on the air, or pay stations to air it. They actually pay us. What a concept!

I've also heard from several of my client talk show hosts who've had Franken on, and they expect him to be awful as a host because they say he's awful as a guest. One of them told me he cut a Franken interview short because it was just tanking. Franken's style is to speak...very...slowly...with a heavy dollop of sarcastic condescension, as if telegraphing the idea that he knows he's talking to morons. That can get laughs in small doses on TV, but with radio, you have to have a personality that people want to invite into their lives for three hours a day, five days a week.

This is something liberals miss because they're trying to copy Rush Limbaugh without actually listening to them. If they listened to him, they'd discover that for the most part, he's upbeat, polite, welcomes liberals who want to argue with him, and keeps a sense of humor. But the liberal image of Limbaugh is based not on listening firsthand, but on reading what other liberals who haven't really heard him say about him. So they assume he's an angry, racist firebreather ranting to Cro-Magnons. They figure, "How hard can it be to beat that?" Well, they're about to find out.

For me, watching these liberals put together their "radio empire" makes me feel the way a professional plumber must feel watching the Three Stooges trying to fix a leaky pipe. My prediction is that almost all of Franken's callers will be conservatives wanting to argue with him (because that's mostly who listens to talk radio) and challenge him on the issues. They'll be better informed than he is, and with his inflated ego, he will handle this about as well as Howard Dean would and quickly resort to snide namecalling. The stations will mostly be dogs, the ratings will be miniscule, and Al will decide to "pursue other opportunities" within three to six months, perhaps opening a bed and breakfast with Mario Cuomo and Jim Hightower.

63 posted on 01/13/2004 7:55:57 PM PST by HHFi
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To: HHFi
Thanks for the thoughtful reply, HHFi.

Like many here, I think this will fail.

Unlike many here, I don't think it will fail because it's a liberal venture. I think it will fail because these people don't seem to have any sense of how the talk-radio industry functions; indeed, they're ignoring the basic rules of a market-driven system. The moment they started using the words "liberal talk-radio network", I knew it was doomed, because they had no idea how even to frame such a project from a public relations standpoint. I mean, look at FOX -- is their tagline "Finally giving time to the conservative view"? Hell no! It's "Fair and balanced"!

Now, being a liberal, I'm not happy about this, but that's the way it is. I still think they should've looked to the Daily Show as their model for entertaining left-leaning news commentary. Oh well.
67 posted on 01/13/2004 9:26:05 PM PST by Robson
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