Yadda. Yep we're number one all around, but you must consider other factors in this instance.
Landers in the desert of the Martian equator succeed, landers at the Martian south pole (including ours), which scientists consider more interesting, do not.
Perhaps Martian life does not desire to be "discovered".
Think about it!
Send an armada of probes, land them at the equator, and start moving them north and south.