A scientist reported on his work, and a reporter who was not trained in science wrote it up.
It's interesting science in it's own right and does not need sensationalism.
Look at some of the questins and replies on this thread- reasonable questions and concice accurate answers about how the mag field strength is measured and what it all means to us - done by the Pajamahadeen and not the reporter.
within a week there will be a movie of the week showing the reversing of the magnetic polls will have disaster implications. The UN will demand a magnetic conservation tax, Greenpeace will send their ship to block a some ship for no reason. Nature conservancy will start buy land with natural magnets and demand sustainable development to halt human encroachment on the magnetic polls.
Algore will write a new book "magnetism in the balance."