I'm interested to know where the rubber meets the road on this. You mentioned communicating via black-oriented radio. In terms of issues, I believe the GOP is--rightly--color blind. Conservatism applies to any person of any color. Other than spending marketing dollars and time on channels targeted to blacks, what else should they be doing? And I would also like to know if that shouldn't be happening from the bottom up. Unless it's a close race, seems to me the smart thing to do is not spend money on black oriented channels, where your ROI is very low.
So we should make those conservative appeals on radio stations, for example, whose audience is mostly black (hip-hop/rap/R&B stations, generally). It's a good way to reach that audience.
Other than spending marketing dollars and time on channels targeted to blacks, what else should they be doing? And I would also like to know if that shouldn't be happening from the bottom up
Bottom up and top down. One example: a local community advocacy group, upset at the local PD decision not to to increase patrols of their crime-ridden, heavily black neighborhood, raised private funds to hire private security. Many Republican office-holders contributed, no Democrats did. The leader of the effort was invited to a weekly conservative breakfast series, and later became a Republican and ran for city council. But often it's just a matter of showing up to community events (elected officials or rank and file) and being in touch with their concerns.
Unless it's a close race
If it's not a close race . . . you should have plenty of time and resources to devote to making inroads into your opponent's base. Plus helping down-ballot candidates, and improving your standing for future races. I'm not sure what your point is with closeness.
seems to me the smart thing to do is not spend money on black oriented channels, where your ROI is very low.
You apparently ignored my last post, which addressed the excellent ROI that candidates have gotten for relatively inexpensive radio ads.