Director, Suncoast Center for Patient Safety Evaluation and Research
He's listed as such on the right side near the top of that link. Also if you just google the terms of his name with Suncoast, you'll come up with a number of hits.
Are people going to start making accusation against the Suncoast Blues Society, Suncoast Humane Society, Suncoast Offshore, Suncoast Bicycles Plus, Suncoast Nights, and all of the other organizations which use this common term in their names?
Come on people.